Latest articles

6 articles

Courier picking up an order from a restaurantOnline ordering
15 July 20264 min read

Your own ordering system or an aggregator? Let's do the math

A 25–35% commission per order versus a flat subscription. We break both models down, calculate the break-even point and show when an aggregator genuinely makes sense.

Jan Korczyński
Pizza coming out of a wood-fired ovenMarketing
30 June 20264 min read

Pizzeria marketing: what actually works at a local level

A pizzeria competes within a three-kilometre radius, not across the whole internet. A guide to Google profiles, reviews, social media and promotions that do not destroy your margin.

Adrian Tański
A menu card on a restaurant tableManagement
12 June 20264 min read

Menu engineering: designing a menu that sells

Four categories of dishes, two axes and a handful of layout decisions. A practical introduction to menu engineering for online menus, where the rules differ from print.

Jan Korczyński
Guests at tables in a modern restaurantTrends
27 May 20263 min read

5 hospitality trends that actually move the P&L

No buzzwords. Five shifts that in 2026 genuinely affect costs, margin and guest loyalty — and what to do about each of them in a small venue.

Adrian Tański
Behind the scenes of a pizzeria preparing ordersAnalysis
8 May 20263 min read

What an aggregator really costs: a pizzeria's month, line by line

A modelled breakdown of a month in a pizzeria doing 42,000 PLN: where the money goes, what is left after commission, and how the same month looks once half the orders move to a direct channel.

Jan Korczyński
A dish photographed in daylightMarketing
21 April 20264 min read

Food photos that sell — shot on a phone, in fifteen minutes

You do not need a shoot costing thousands. You need a window, a white board and twenty minutes a week. A practical guide to photographing dishes for an online menu.

Adrian Tański

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Dinevo Blog – restaurant marketing, online ordering, sales growth | Dinevo